(Note: This is a pending, unedited post for my JERK movie blog.)
Cigarettes are expensive, video games are draining, and porn is – to put it mildly – rather distasteful. But, I will confess that I am helplessly, irreversibly addicted to one thing: the Internet. The source of all my academic woes, the great World Wide Web has been responsible for many a delayed homework assignments, luring me through my laptop screen’s unfailing incandescence (damn the long battery life!) and refusing to release until my contacts had sufficiently dried out from watching YouTube clips that range from movie scene montages to captured moments of homemade hilarity. (My ongoing obsession is cute baby videos. I’d like to think it’s premature maternity kicking in, but others just tell me I’m borderline creepy.)
I am most definitely not alone in this productivity-hindering endeavor – according to Nielsen, viewer ratings for YouTube averaged a whopping 81 million in September alone. Multiple features, such as the “related videos” sidebar, cater to your interests and abet your search for the freaky/sad (ie: snake baby) to the downright adorable (PANDA SNEEZE!…I need a new hobby). But what is it about this rapidly growing social media tool that makes it so incredibly addictive?